The new narrative starts from the territory’s distinctive value and human capital: heroic mountain viticulture, female leadership and entrepreneurship, a biological and sustainable approach, and native grape varieties. All touchpoints were designed as a single, integrated system—complex in direction yet simple to experience—created to speak to both B2B audiences (restaurants, hotels, wine shops) and B2C audiences, using different languages and formats but a single brand voice.

BRAND STRATEGY AND BRAND IDENTITY: A BRAND REBUILT FROM THE GROUND UP

The strategic phase rebuilt L’Autin from its foundations. An initial interactive workshop made it possible to assess the current state, the competitive landscape, and distinctive opportunities, highlighting a clear gap in the market: the lack of strong narratives around organic production and female entrepreneurship—key identity levers for strengthening positioning.

From this emerged a brand reimagined in every element: positioning, purpose, archetype, storytelling, tone of voice, copy, and visual system. At the heart of the new identity is the mountain as a daily challenge, transformed into enological excellence through tenacity, passion, and innovation.

WEBSITE: A FUNCTIONAL HUB FOR STORYTELLING AND DISCOVERY

The website was designed as a natural extension of the new brand: a place that tells a story, provides guidance, and enables action. Structure, imagery, and copy follow the strategic pillars (territory, people, methods, products, experiences), guiding users through a seamless journey—from discovering the story, to understanding what makes the wines unique, exploring vineyards and techniques, and ultimately purchasing.

The UX/UI is clean and functional, serving the storytelling with a clear information hierarchy and content designed to be read and explored in depth. In parallel, all copy was written and optimized with an SEO-driven approach to capture demand around key services (alpine wines, organic production, native grape varieties, traditional method, mine aging), strengthening visibility and organic discoverability.

SOCIAL STRATEGY AND CONTENT: DIFFERENT CHANNELS, ONE VOICE

The social strategy is designed to operate on two complementary levels: a primarily B2B target with a B2C satellite, recognizing that professional decision-makers are also individuals with personal tastes and habits outside of work. This led to a multichannel, editorial-driven communication approach, with content planned from pre-production and differentiated by objective and touchpoint:

• on Meta, more emotional and visually driven content to build desirability and engagement;

• on LinkedIn, more professional storytelling to strengthen reputation and credibility in the B2B channel, creating a distinctive presence versus competitors.

Production consistently brings people and products together, because L’Autin’s identity lives in the hands, faces, and gestures of the mountain as much as in the wine itself. Territory and methods become an ongoing narrative, alternating elegant and contemporary formats.

To complete the strategy, a continuous boosted-post structure was planned to increase reach and audience quality in key markets, maintaining strong coherence between organic content and paid amplification.

Agency: Blank_Spaces
Creative Director: Simone Stucchi, Chiara Gustinelli

Brand identity / Brand strategy / Campaigns / Content production / Digital Marketing / Motion graphics / Print / Social media / UX/UI / Visual design / Website