Buah is a German company specializing in dried fruits. The offerings are meticulously crafted with a commitment to 100% natural ingredients, devoid of any additives, and manufactured with utmost reverence for the raw materials. This dedication ensures that the products not only embody a health-conscious choice but also deliver an exquisite taste, showcasing the pinnacle of what nature has to offer.

The communication strategy revolves around the theme of ‘Nothing’: no additions, no subtractions (ensuring the complete preservation of vitamins and minerals), and no alterations made to enhance or modify the flavor profile. Buah does nothing: #nothingbutnature! The focal point of the brand lies in the iconic representation of fruits on the packaging. While the majority of the product sales occur online, the packaging is designed to command a strong presence both in physical stores and across various social media platforms, where it is frequently showcased by content creators.

The visual identity caters to a modern, youthful family demographic, aiming to convey the sheer delight of consuming fruits and encapsulate the sensory experience offered by the products.

Agency: STC Studio C Milano

Creative designer & PM: Chiara Gustinelli
Senior designer: Simone Stucchi

Strategy / Visual identity / Packaging / web design / Rendering