During my first year at Blank Spaces, I was entrusted with a strategic assignment: to rethink the agency’s positioning and translate this process into a renewed identity and communication system capable of clearly expressing its evolution. This initiative resulted in the development of a new brand identity and an integrated communication framework — both internal and external — designed to highlight and strengthen the new face of Blank_Spaces.

Blank_Spaces is a digital agency that has experienced significant growth over the years, delivering a wide range of projects and collaborating with clients across different industries. After three years in the market, this growth created the need to redefine and clarify the agency’s identity. The goal was to move beyond the perception of a generalist digital agency and establish Blank_Spaces as a design-oriented organization able to combine a strong creative and design-driven mindset with a pragmatic, data-informed approach. The repositioning aimed to communicate the agency’s ability to translate data, analysis, and measurable insights into concrete strategies and meaningful content.

The redefinition process involved several levels of the organization. On one side, a new visual identity system was developed; on the other, a clearer narrative was built around the agency’s values, vision, and role as a strategic partner. The new website and internal communication materials were designed around the concept of openness: openness to ideas, to collaboration with clients, and to broader international project scenarios.

At the core of this system is the new logo, conceived as a dynamic rather than static element. The mark moves, expands, and metaphorically opens up, creating space for projects, clients, and their stories. In this way, the visual identity becomes a narrative device: not simply a symbol representing the agency, but a flexible structure capable of hosting and highlighting the content and work produced by Blank_Spaces.

The project, developed over the course of approximately one year, went far beyond a visual rebranding. It involved a broader transformation that included redefining the agency’s strategic positioning, reviewing internal workflows, and reorganizing parts of the internal structure. At the same time, new internal communication tools and operational systems were introduced, aligned with the brand strategy document developed during the process.

This work helped align identity, processes, and daily operations, creating a clearer and more cohesive structure within the team. The new identity of Blank_Spaces therefore reflects not only a visual change but also a cultural and organizational evolution of the agency itself.

With this renewed framework, Blank_Spaces aims to further strengthen its international outlook. The agency already works with projects and clients across different countries, building relationships based on open dialogue and a deep understanding of each brand’s unique characteristics. The objective is to identify and enhance the distinctive value of each client and maintain its consistency across all communication touchpoints.

This approach is made possible by the agency’s multidisciplinary structure, which integrates expertise ranging from creativity and design to digital marketing and technological development. This internal ecosystem allows Blank_Spaces to support projects throughout their entire lifecycle — from strategic definition to execution and performance measurement.

Agency: Blank_Spaces
CMO: Simone Stucchi

Brand strategy / Brand identity / Creative direction / Motion graphics / UX / UI / Template design