Brand: PLANTED
It looks like meaT, BUT IT’S PLANTED
2022
Planted is a Swiss plant-based meat company founded in 2019, producing additive-free foods made exclusively from plant ingredients while promoting animal welfare and sustainability. As part of its growth and increasing brand awareness, the company has reached a significant milestone in the Italian market through a new partnership with Cortilia. To mark this achievement, a series of short advertising videos was created for social media communication. Designed to be simple, colorful, and consistent with the brand’s updated visual identity, the videos effectively present Planted’s product portfolio available in Cortilia stores. They highlight the taste, quality, and variety of sustainable plant-based foods, challenging common stereotypes that associate these products with limited flavor and choice.
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Planted is a Swiss plant-based meat company founded in 2019. Its products are made only from vegetal ingredients, contain no additives, and contribute to saving animal lives.
In the ongoing expansion of awareness and corporate scale, a significant milestone has been achieved in marketing a sustainable product in Italy: the new partnership with Cortilia. To celebrate this crucial step, it was essential to create short advertising (ADV) videos for social communication. Simple, colorful, and in line with the new corporate visual identity, the produced videos aim to clearly showcase the Planted product portfolio, available in all Cortilia stores. They emphasize the deliciousness and goodness of sustainable and plant-based products, challenging the stereotype that denies variety and taste to these food categories.
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Agency: Wide design consultancy
Creative director & Partner: Simone Stucchi, Chiara Gustinelli -
Motion graphics / Advertising
