FERRARI TRENTO AT THE PADDOCK CLUB

Boasting exclusive trackside views, refined culinary experiences, and premium open bars, the Formula 1 Paddock Club represents the pinnacle of Formula 1 hospitality. The service within the Club is curated by Ferrari Trento, the Official Celebratory Partner of Formula 1. In line with this prestigious partnership, a bespoke suite of point-of-sale materials—including a service trolley, glorifier, ice bucket, and totem—has been meticulously designed. The primary objective of these elements was to convey the concept of speed and highlight the collaboration with Formula 1, while preserving Ferrari Trento’s distinctive identity and visual language, deeply rooted in the worlds of fashion and art. A key challenge was to strengthen brand recognition, clearly differentiating Ferrari Trento from the powerful presence of Ferrari Maranello within the Formula 1 environment. The result is a collection of displays conceived with a museum-inspired approach, carefully curated to elevate the bottle and express the brand’s core values. This design strategy not only communicates the partnership with Formula 1, but also positions Ferrari Trento in a refined and distinctive way, establishing a unique and recognizable presence within the Formula 1 hospitality landscape.

Agency: Wide design consultancy
Creative Director & Founder: Simone Stucchi, Chiara Gustinelli

POS Material / Visual identity / 3D / Render / Account / PM