A NEW INTEGRATED VISUAL SYSTEM: DIGITAL AND OFFLINE

The new visual system aims to express the company’s core values through a distinctive and recognizable language, highlighting a strong sense of belonging, authenticity, quality, and inclusiveness. The redesigned logo functions as a meaningful symbolic element, while the typography evolves dynamically, inspired by the motion of a musical wave. This visual movement represents both energy and a shared desire to challenge market conventions by delivering innovative, contemporary, and authentic content. The Undamento team is defined by a specific “nostalgic” sensibility: the color palette draws inspiration from the tones used by analogue camera brands of the past, paying homage to visual memory and heritage. Analogue cameras are central to the production of all photographic content, authentically documenting the team’s life and creative process. The social communication template system is designed to be intuitive and flexible, enabling the team to independently produce content while ensuring visual consistency across all channels. This approach guarantees a cohesive, recognizable, and autonomous brand presence across diverse platforms.

Agency: Wide design consultancy
Creative Director & Founder: Simone Stucchi, Chiara Gustinelli

Strategy / Visual identity / UX/UI / Motion graphics / Account / PM