Brand: CUCINA BOTANICA
THE GENTLE REVOLUTION OF CARLOTTA PEREGO
2022
Cucina Botanica was established with the primary objective of spreading the culture of plant-based nutrition and actively contributing to global change, one recipe at a time. Carlotta Perego’s approach is characterized by openness and inclusivity, catering to a diverse audience. The new visual identity seamlessly embodies her kindness.
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A NEW IDENTITY
The customized typography adopts a graceful font with an editorial touch, incorporating openings that capture the essence of authentic, imperfect nature. Circular elements evoke the image of small fruits dangling from a tree. The illustrations integrated into the brand identity serve as sincere, inclusive representations, offering an accessible portrayal of ingredients in their unaltered form, embracing the imperfections that render them unique. A simple yet potent graphic element intuitively communicates the brand’s core values. The color palette is positive, exuding joy and warmth, reinforcing the notion that plantbased nutrition is not only viable but also enjoyable and uncomplicated. The website is designed to ensure a straightforward and accessible user experience, facilitating the widespread adoption of a new approach to nutrition.
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Agency: Wide design consultancy
Creative Director & Founder: Simone Stucchi, Chiara Gustinelli -
Strategy / Visual identity / Webdesign / Merchandising / Account / PM
