THE LIGHT HOUSE EXPERIENCE

“Auralis, The Light House” is an immersive experience that explores the multifaceted nature of light, inviting visitors to witness its transformative power. The exhibition is structured around a central installation symbolizing the connection between Earth and Sky. This core element, which houses the outdoor collections, is crowned by “The Window”, an opening to the sky that interprets five extraordinary natural light phenomena, transforming them into a poetic encounter between nature and design.

Surrounding the central installation, eight modular boxes host a curated selection of Arredoluce, Castaldi, and Penta products. These pieces engage in a dynamic interaction, forming an ecosystem that demonstrates light in all its expressive potential—from its natural manifestations to its interpretation through human creativity.

The design places the visitor at the heart of a captivating journey, fostering a continuous dialogue between the physical and the digital, between observation and experience. From natural phenomena to innovative lighting solutions, the exhibition offers multiple perspectives on light, emphasizing its capacity to inspire, enchant, and evoke emotion.

“Auralis, The Light House” is more than an exhibition—it is a voyage of discovery, where the boundaries between nature and technology dissolve, and a new understanding of light emerges. It celebrates the wonder of illumination and the profound impact it has on perception, creativity, and human experience.

Agency: Wide design consultancy
Creative Director & Founder: Simone Stucchi, Chiara Gustinelli

Illustration /Exhibition / Visual identity / Motion graphics / Print / Account / PM